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"Our new Business Intelligence platform has been able to bring together huge quantity of information summarized in a simple but comprehensive way. Consultants guided us all along the way and designed amazing report. It's Brilliant Work!"

Luke

President Director, REA Kaltim, East Kalimatan

Power BI Dashboard for Company with Wholesale Distribution Model

Principals using distributors often struggle to gain clear visibility into their product sales throughout the distribution chain, which spans from manufacturers to wholesalers, retailers, and end customers. The information is typically fragmented, shared in an email with an Excel file that requires extensive manual processing, making it time-consuming and prone to errors. Additionally, the data can be delayed by up to a month, depending on the willingness of wholesalers to share their data, which hinders timely, well-informed decision-making. When data is available, it usually only covers manufacturer-to-wholesaler transactions (sell-in), leaving significant gaps in understanding retail and end-customer dynamics (sell-out).

With Power BI dashboards from BI Solusi, manufacturers and distributors can access near real-time data, empowering them to drive growth effectively along the entire chain. This includes improved forecasting for production adjustments, quicker decisions on sales strategies (what works and what doesn't), anticipation of stockouts, adjustment of underperforming promotions, and promotion of high-performing SKUs.

Power BI Wholesale Distribution Showcase

Power BI Wholesale Distribution KPIs & Visuals Examples:


  • Sell-in and Sell-out Tracking: Displays year-to-date (YTD) and month-to-date (MTD) figures for products entering and leaving distribution channels, helping track performance against targets.

  • Stock Monitoring: Provides real-time insights into inventory with Stock YTD and MTD metrics, ensuring alignment with demand and minimizing overstock or shortages.

  • Regional Performance: Breaks down Sell-in and Sell-out by region, highlighting performance across areas like Maluku, Kalimantan, Jawa, Sulawesi, and Sumatera.

  • Sales Leader Performance: Compares sales leaders’ performance against targets, offering insights into the effectiveness of sales strategies.

  • Monthly Stock and Turnover: Tracks monthly inventory changes and turnover rates to optimize stock management.

  • Revenue vs Target: Maps revenue performance by region, showing where targets are met or missed.

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Power BI Benefits for Company with Distributor Model

Enhancing Distributor and Salesperson Performance


For directors managing a B2B2C company with a distributor model, Power BI is an essential tool for enhancing sales performance at both the distributor and salesperson levels.


  • Gain real-time insights into distributor and salesperson performance to identify areas for improvement and optimize sales strategies.

  • Detailed dashboards and reports allow for easy comparison of sales against targets and historical data, providing insights to make informed decisions.

  • Visualize sales geographically to identify market opportunities and allocate resources effectively.

Optimizing Inventory Management and Stock Levels


Managing inventory across multiple distributors can be complex, but Power BI simplifies this process with its advanced analytics capabilities. Directors can gain a real-time view of inventory levels across all distribution channels, ensuring they have an accurate and up-to-date picture of stock availability.


  • Power BI uses historical data to forecast inventory requirements, helping you maintain optimal stock levels and avoid stockouts or overstocking.

  • Automated alerts for low stock levels enable you to address potential shortages before they impact sales, ensuring customer satisfaction and minimizing disruptions.

  • Integrate inventory data with sales and supply chain information to gain a comprehensive view, enabling informed decisions about reordering, warehousing, and distribution for improved efficiency and cost savings.

Unlocking Insights Across the Distribution Chain


Beyond sales performance and inventory management, Power BI can offer several benefits to manufacturers operating in the Manufacturer to Wholesaler to Retailer distribution model.


  • Power BI can track sales performance and sales data across different channels, from manufacturer to wholesaler to retailer. This helps identify trends, analyze sales patterns, optimize inventory levels, and guide strategic decisions on channel management and resource allocation.

  • Power BI can track the effectiveness of promotions and marketing campaigns across the distribution chain. This helps manufacturers understand which promotions drive the most sales and adjust future campaigns accordingly.

  • Power BI can integrate financial data from manufacturers, wholesalers, and retailers to provide comprehensive financial reporting and analysis. This helps manufacturers track profitability, identify cost-saving opportunities, and make informed financial decisions.



Partnering with BI Solusi for Successful Power BI Implementation in a Distributor Model


We believe that data should be your guide to success. We're dedicated to helping B2B companies leverage the power of Power BI to optimize their distributor networks. Our experienced team works closely with you to develop a tailored solution that addresses your specific needs, from data integration and KPI definition to dashboard design and ongoing support.

Empowering Analytics for Distributor Excellence

Creating Actionable Insights for Onda through Advanced Dashboards

PT. Onda Mega Industri partnered with BI Solusi to enhance control and performance insights through effective KPIs and dashboards. The dashboard focused on monitoring sell-in and sell-out processes, providing better visibility on distributor inventory level, sales activities and overall performance. BI Solusi also brought comprehensive advisory services, including strategic coaching for Onda's staff, KPI definition and selection, data model architecture, insightful mockup design, and expert guidance on database structure optimization.

Ready to transform your analytics? Contact us to begin your Power BI implementation.

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