Augmented reality refers to the technology that overlays digital information, such as images, sounds, and other sensory enhancements, onto the real world. Unlike virtual reality, which immerses users in a completely artificial environment, AR enriches the existing environment with additional information.
The origins of AR date back to the 1960s, but its modern applications have surged, particularly in gaming, marketing, and education. AR technology manifests in various forms, including marker-based systems that require specific visuals to activate digital overlays, as well as more advanced markerless and location-based systems that leverage sensors and GPS data. Below are some use cases of augmented reality across different industries:
Augmented Reality in Tourism Industry
BI Solusi always been committed to tackling any technology that comes their way, adapting quickly to meet their clients' needs. Recently, they explored AI for future prospects and demonstrated their agility by developing an Augmented Reality solution for an outdoor tourism company in just one week. The AR app allowed visitors to interact with charming, animal-like characters at various tourist spots, much like Pokémon GO, enhancing visitors overall experience.
Augmented Reality in FMCG Beauty Industry
In the fast-moving consumer goods (FMCG) beauty industry, Augmented Reality (AR) is revolutionizing how customers shop for products. Leading the charge is L’Oreal with its innovative AR tools like ModiFace and Skin Genius.
Virtual Makeup Try-On L’Oreal’s ModiFace allows users to see how makeup looks on their skin before buying it. This AI-powered tool uses advanced technology to create a realistic experience. Users can test out different products and share their looks on social media, making makeup shopping more fun and personalized.
L’Oreal's Skin Genius tool helps users understand their skin’s needs by analyzing photos. This AI-powered system gives personalized skincare advice and recommends the best products for different skin types, ensuring a perfect match for every user.
Augmented Reality in Furniture Industry & Interior Design
The furniture industry has embraced Augmented Reality to make shopping more intuitive and personalized. Leading the way is IKEA with its innovative AR app, IKEA Place, which transforms the way customers shop for furniture by allowing them to virtually preview items in their own homes.
This technology brings a new level of convenience, enabling users to make confident decisions when selecting the right furniture for their spaces. With IKEA’s Place app, customers can easily visualize how different pieces will fit and look in their rooms, making the entire shopping experience more interactive, accurate, and enjoyable.
Augmented Reality in Banking
The banking sector is also exploring the potential of Augmented Reality to improve customer interactions and services. A prime example is the National Bank of Oman (NBO), which has introduced a pioneering AR mobile application called NBO AR. This app is designed to elevate the banking experience by offering users a seamless, interactive way to access banking information.
Once installed, the app uses augmented reality technology combined with location and camera access to help users find nearby NBO branches and ATMs. This innovation is accessible to both NBO and non-NBO customers, showcasing how AR can simplify everyday banking tasks while making financial services more user-friendly and engaging.
Why Choose BI Solusi for Your AR Solutions
At BI Solusi, our commitment to staying at the forefront of technology enables us to adapt quickly to emerging trends, such as augmented reality. Our proficiency in implementing advanced technology solutions ensures that clients receive top-notch consulting services tailored to their unique needs.
With our extensive experience in AI and certified expert team, BI Solusi is ready to help you leverage technology to boost your business competitiveness. Our AR services include custom application development, technology consulting, and the implementation of AI and ML to deliver tangible and measurable results.
If you are interested in developing Augmented Reality solutions that can make a real impact on your business, don’t hesitate to contact us. We are prepared to support your digital transformation with advanced technology and adaptive consulting solutions.
BI Solusi is your trusted partner for data-driven success in Indonesia, serving companies in the Southeast Asia region and beyond. We specialize in implementing cutting-edge Data Analytics, Business Intelligence platform, and Big Data solution, complemented by expert Data Science services.
We offer flexible nearshore and offshore BI implementation models to meet your specific needs and deliver the highest-quality results.
Our BI Consulting expertise encompasses Data Integration services (ETL), Data Warehousing, and the utilization of Data Visualization tools such as Microsoft Power BI, Qlik Sense, and Tableau for Reports and Dashboards implementation.
Let us help you unlock the full potential of your data and achieve your business goals.
Comments